B2B Carer Search Tool to Generate Leads
Goals
– To allow prospective clients to instantly see qualified carers in their area
– To enable preview of Florence’s offering to build credibility for leads
Methods
Hackathon, workshops, low-fi, user flow
Project Overview
Easily preview Florence’s offering based on your location and specific social care criteria as a client
Define criteria across a range of filters and only see what is important to you
Once onboarded, easily pick up where you left and see carers who meet your initial search criteria
Why?
We had rolled out an MVP postcode tool which gained significant traction within six months, with several thousand hits from care home managers. It was clear that a further iteration would be instrumental in converting these leads and enabling clients to visualise the value Florence provides, split out by criteria and focus areas such as Social Care, NHS etc.
Overview
The tool allows prospective clients to define search criteria regarding the type of carers they need, and then shows the number of carers in their location with a redacted list. Clients can toggle their search criteria further in this view, and see details such as skills matched and ratings, establishing trust and showcasing the quality of care Florence provides. The core CTA here leads to a demo of the product and facilitates contacting our onboarding team.
When clients do finally onboard with Florence, they’ll see a continuation of this journey on the very first screen after login, where the same type of carers they had shown interest in are now available to instantly book for a shift.
