Zahra was an excellent manager and design lead, who continuously prioritised supporting her team as well as advocating for our users. It was an absolute pleasure to work in Zahra's team and to be part of the collaborative and supportive environment that she created. Under her guidance, I was able to learn and grow, knowing that I could always turn to her for advice when needed. Any team would be lucky to have Zahra.

Zahra was a fantastic team lead. She created a positive and supportive team environment where openness and collaboration were key. I’d be more than happy to work with Zahra again in the future and think she’d be a fantastic addition to any design team.

I joined Florence as the third member of Zahra's team and have watched it grow with brilliant additions. Although we were each embedded in different teams, she's always thought outside of the box to maintain a strong team bond. The culture of transparency, mutual respect and the close knit nature of the design team Zahra has cultivated is recognised across the entire product team here.

Zahra's knowledge base is extremely hard to replace, balancing great people management through empathy and encouragement, with skills development and opportunities to feel seen and heard. She's fiercely advocated for a lot of the things we're proudest of in Design and likewise, we are all fiercely proud of her.

Zahra joined Florence when we had no designers and a product that was rapidly scaling. She quickly put in place a robust user focused design process, hired a great team and executed. Zahra supported us launching in new countries, releasing new products and moving to a design system. She is a pleasure to work with and a great advocate for the power of good product design.

Zahra was an excellent line manager to me during my time at Florence. Always tending to our design team like the perfect gardener. An effective design advocate with a technical mind that enabled for the building of a user friendly design system. Zahra is not only a talented designer but a true leader that leads with full transparency and openness to feedback. I recommend her for any design team.

It was an absolute pleasure working with Zahra! She had a huge impact on the B2B market intelligence replatform project we worked on together. Zahra understood the customers, designed the overall architecture of the site, and solved tricky data and design problems at a granular level. I’d have no hesitation working with her again!

Zahra is an incredible application designer. She is extremely good at hearing requirements, understanding problems and then translating them into 100% user focused world-class solutions. At Evaluate she worked on tabular data, visualisation and customisation, delivering a strong, flexible and scalable framework. She is one of the best designers I have had the pleasure of working with.

Having spent two productive years working with Zahra on the design and build of a B2B data platform, I can say that her ability to take the rough outline of an idea and turn it into something both functional and beautiful is second to none.

Through many meetings and design iterations she was also, and rightly, a tireless champion of user needs, having worked hard to understand our customers and gather feedback from them directly. She brought great insight and clarity to a complex set of requirements, and worked with multiple stakeholders and the development team to ensure buy-in for the propsals.

Zahra has also been a great colleague to work with.

I worked with Zahra on a major site redesign. She is a very talented UX designer with a great view of the big picture. She is able to work confidently within a scrum team environment and take feedback from stakeholders and developers alike, as well as dealing directly with customers.

Zahra’s attention to detail and user centric focus is unmatched. Very professional, pleasure to work with and exceptional at design!

I worked with Zahra on the rebuild of a complex Pharma Analytics platform. Zahra is a very capable UX designer, who takes the time to look at the big picture and balance between the needs and wants of the client needs. She is organised and provides well thought through designs and takes feedback well. She is very personable and a reliable member of the team. I'd welcome the opportunity to work with Zahra in future.